The first Captain Marvel was envisioned as a Kree warrior, Mar-Vell, who infiltrated human society but became enamored with humanity and betrayed his own race in order to protect us. The whole dispute was no longer worth it, and Fawcett settled out of court, giving up using the Captain Marvel character.īy the 1960s, the trademark on the name "Captain Marvel" had expired - and Marvel Comics became aware of it. Either Stan Lee himself or editor Martin Goodman did not want another company picking up the name "Captain Marvel," so they decided to create a brand new character in order to secure the trademark. By 1952, though, the Golden Age of comics was coming to an end, and superhero stories were no longer selling as well.
#Shazam dc trial
Fawcett hadn't exactly been subtle, but they were making enough money to lock the trial up in legal complications for years. Captain Marvel became the most high-profile example: a superhero who was inspired by the Man of Steel and who wore his inspiration on his sleeve the character was introduced in Whiz Comics #2, debuting with a cover that showed him tossing a car just like Superman did in Action Comics #1. In addition, though, they also sued rival comic book publishers whose characters they believed were too similar to Superman. One of the secrets of DC's early success was the business acumen of its management. Harry Donnenfeld and Jack Liebowitz created printing and distribution mechanisms that were able to ensure their comics were on every newsstand. In an amusing coincidence, a Captain Marveland a Shazam! film are both releasing in 2019 within weeks of one another. Meanwhile, rival publisher Marvel has been releasing comics bearing the title "Captain Marvel" since 1967, with Carol Danvers serving as the latest hero to adopt that title. In 2011, that became official, with DC streamlining their continuity and deciding to officially rename Billy Batson's alter-ego. DC comics has branded and marketed him as Shazam! since they relaunched the character in 1972 and, despite still going by Captain Marvel in the pages themselves, casual readers began to assume that was his actual codename. In spite of his popularity, the superhero hasn't operated under the Captain Marvel name for decades. Beck and writer Bill Parker back in 1939, the superhero then called Captain Marvel was the best-selling superhero of the 1940s - outselling even Superman. When the superhero star of Shazam!made his comic book debut back in 1940, he was known as Captain Marvel - so why does Marvel now have the trademark for that name? Created by artist C.C.
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